08/01/2010
The Portman Group has today urged politicians to direct alcohol harm reduction measures towards the irresponsible minority.
Commenting on the recommendations from the Health Committee on alcohol policy,
“We agree that alcohol related harm is increasing, despite the fact that there has been a drop in total consumption over the past five years. This suggests that measures must be targeted at the minority of drinkers who abuse alcohol rather than the responsible drinking majority.
“We acknowledge the views of the medical profession and some politicians that there should be a minimum price for alcohol. However, there are real concerns as to whether this will work. The responsible majority of drinkers will pay more and hard core drinkers may not be deterred. It would also take money from poorer people and transfer it to the supermarkets – a curious piece of social justice.
“A fairer and more effective approach focuses on dependent and binge drinkers. We can influence the irresponsible minority though better education and effective law enforcement.
“The evidence proves that responsible marketing mainly influences our choice of drink rather than how much we consume. Our system of marketing regulation, which provides strong protection for under-18s, is admired across the world.”
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